Strategic Marketing

Many Faces of Consumers

Young female consumer

Many Faces of Consumers

Male consumer relating to brands

Many Faces of Consumers

African-American Male

Many Faces of Consumers

Young female consumer

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CRAFT™ was formed on the premise that building a successful and enduring brand requires a strong foundation and the science, art, and skills of strategic architects.

What are your challenges?

Establishing a Competitive Intelligence Program

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"Truly knowing your customers is the first step in building a
strong Brand Foundation." - Angelo Ponzi

"Truly knowing your customers is the first step in building a strong Brand Foundation." - Angelo Ponzi

"Truly knowing your customers is the first step in building a
strong Brand Foundation." - Angelo Ponzi